Following the brief and the strategy workshop that initiated the creative process, two different directions were highlighted in the moodboards phase. The chosen one gives special attention on Pure & Premium. Clean lines, and unexpected combinations for a cleaner. Aiming to make users and owners of the product feel proud to own the product and desiring to show it off.

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Drawing inspiration from different industries such as cosmetics, perfumes and premium spirits, we proposed a packaging with an appearance to excite the user.

Regarding the typography, a serif was paired to a sans-serif typeface to evoke a classic yet modern feeling. Monochromatic colours are used to emphasise the unique ambient bottle.

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