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Discover - Plan - Design - Deliver


Once your request is received, I set up a call or a meeting to discuss your business goals, timelines and budget. I use this stage to get clarity on your current business problems and fully understand your goals. This will allow me to suggest solutions tailored to your business needs.

Finally,  provided we are both a good fit, we sign a contract (scope, deliverables, timelines) and our project begins as long as the initial deposit is secured.

Brand Strategy

Through a brand intensive workshop, we define together your business goals and create a brand roadmap. This is our brand strategy guide. We clarify your brand’s purpose, it’s personality, target audience through ideal client profiles, and positioning. The brand roadmap explains how to get from where we are now, to where we want to be.

Findings from the workshop and the brief are gathered and we start an extensive research. Images, textures, illustrations, typography, patterns, colour examples are collected and collated into different stylescapes (initial concepts). At this step, you get a feeling of how your brand may look and feel like.


Delivery of several concept directions based on the stylescapes and the brand strategy session enhanced with mockups to see how your visual identity works in real life. You then provide your feedback and the brand identity is refined to perfection.

The ultimate goal is to create unique experiences with every touchpoint and that is why we design, each specific element of your brand identity, tailored to your brand’s needs.

A brand identity package, includes: primary and secondary logos,  a colour palette, typography, patterns, illustrations, stationery and packaging included in a brand guidelines document.


After signing off the designs, you are billed for the remaining balance. Once we receive the final payment, we share the final deliverables (i.e. the designed assets in Digital, Print and Vector formats) along with the brand guidelines document that will ensure your brands stays ON-BRAND.

Our long-term relationship of course does not end here as we check how your business grows and arrange follow-ups to ensure that your brand is on the right track!